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Digital Marketing. Strategy, Implementation and Practice. Sixth edition.
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The development of the Internet, World Wide Web and other digital technologies have
transformed marketing. For consumers, they give a much wider choice of products, services
a...
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Principle and Practice of Big Data_Preparing, Sharing and Analyzing Complex Information [Jules J. Berman]
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Good science writers will always jump at the chance to write a second edition of an earlier work. No matter how hard they try, that first edition will contain inaccuracies and m...
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Dictionary of Leisure, Travel and Tourism.Third edition.
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This dictionary aims to provide the basic vocabulary of terms used in the
leisure, travel and tourism industries; the fields covered include catering
(restaurants and kitchens...
Judul
Production and Operations Management Systems [Sushil Gupta,_Martin Starr]
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Our goal is to make the subject of production and operations management (P/OM) interesting, even exciting, to those who are embarking on a career that involves
business of any ...
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Progress in Tourism Marketing [Metin Kozak,_Luisa Andreu]
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The development of research in tourism marketing should first be analysed by situating the appearance and evolution of the discipline of marketing in time (Bigné, 1996). The aca...
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Qualitative marketing research_ understanding consumer behaviour [Dominika Maison]
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This is a perfect guide to understanding the core principles of qualitative marketing research. It
presents qualitative marketing research in the broader context of marketing...
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Reseach Design_Qualitative, Quantitative, and Mix Methods Approach [John W. Creswell]
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This book advances a framework, a process, and compositional approaches for designing qualitative, quantitative, and mixed methods research in the human and social sciences.
In...
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Research Methodology_A Step by Step Guide for Beginners [Ranjit Kumar]
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Find out more at: www.sagepublications.com
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Research Methodology_Methods and Techniques [C.R. Kothari]
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Research in common parlance refers to a search for knowledge. Once can also define research as
a scientific and systematic search for pertinent information on a specific topic....