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Judul
Strategic Marketing Management [Alexander Chernev]
Manajemen (S2)
Author
Copyright © 2014 by Alexander Chernev
2014 Umum
Marketing is both an art and a science. Many of its practitioners view marketing as an art, in which both intuition and creativity play a major role—a popular view, particularl...
Judul
Customer Relationship Management.Second Edition.
Manajemen (S2)
2009
Judul
Strategic Marketing_ Planning and Control [Graeme Drummond,_John Ensor,_Ruth Ashford]
Magister Hukum (S2)
Author
Copyright © 1999, 2001, 2008
2008 Umum
The aim of this text is to enable the reader to develop a sound theoretical and practical understanding of marketing, planning and control. Although primarily written for those ...
Judul
Customer Relationship Management.Third edition.
Manajemen (S2)
Author
© 2015 Francis Buttle and Stan Maklan
2015
Judul
Customer Relationship Management
Manajemen (S2)
Author
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
2002
Judul
Strategic Operations Management [Steve Brown_Richard Lamming_John Bessant_Peter Jones]
Manajemen (S2)
Author
Copyright © 2000, 2005, Steve Brown, Richard Lamming, John Bessant and Peter Jones. All rights reserved.
2005 Umum
If you were to speak to a senior-level manager within an organization, the likelihood is that, within a short period of time, you would be a hav- ing a conversation that inc...
Judul
Strategic Operations Management,_The New Competitive Advantage [Robert H.Lowson]
Manajemen (S2)
Author
© 2002 Robert H. Lowson
2002 Umum
This indispensable text offers students a high quality treatment of strategic operations manage- ment. It provides the reader with a clear understanding of the importance and n...
Judul
Sustainable Development in Ecotourism_Tour Operators Managing the Economic, Social and Environmental Concern of Sustainable Development in Costa Rica [Frida Eriksson,_ Matilda Lidstrom]
Manajemen (S2)
Author
Umeå School of Business and Economics
2013 Umum
Sustainable development is concerned with acknowledging economic, social and environmental development aspects, catering for the current needs of society without damaging the ...
Judul
Corporate Social Entrepreneurship
Manajemen (S2)
Author
C Christine A. Hemingway 2013
2013
Business ethics teaching appears to have had little impact, particularly in the light of continued malpractice and misdemeanour in the form of financial scandals, environmenta...
Judul
Sustainable Development Tourism Destinations [Tourism Working Group APEC]
Manajemen (S2)
2013 Umum
The goal of this section is to provide a comprehensive understanding of the main sustainable tourism concepts, guidelines, indicators and certifications. This chapter will defin...
Judul
Sustainable Economic Development_ Green Economy and Green Growth [Walter Leal Filho,_Diana-Mihaela Pociovalisteanu,_Abul Quasem Al-Amin]
Manajemen (S2)
Author
© Springer International Publishing Switzerland 2017
2017 Umum
There are at present many attempts to seek effective ways to foster sustainable development on the one hand, and economic growth on the other. Many countries are now pursuing t...