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Social Media Marketing in Tourism and Hospitality [Roberta Minazzi]
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Business strategies, tactics, and instruments for communicating with customers and other stakeholders have been transformed significantly with the emergence of the
phenomenon k...
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Stories of Practice_ Tourism Policy and Planning (New Directions in Tourism Analysis) [Dianne Dredge,_John Jenkins]
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Although tourism is becoming increasingly popular as both a taught subject and an area for empirical investigation, the theoretical underpinnings of many approaches have tended ...
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Strategic Human Resource Management [Cam Caldwell,_Verl Anderson]
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Human Resource Management (HRM) could very well be the key contributor to organization profitability and competitive advantage in the 21st century. That claim is a
startling re...
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Strategic Management - Concepts and Cases [Fred R. David]
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The global economic recession has created a business world today that is quite different and more complex than it was just two years ago when the previous edition of this text
...
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Strategic Management [John Morris]
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This open source textbook is derived from many sources, initially from the Principles of
Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well....
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Strategic Management for Tourism, Hospitality and Events [Nigel Evans]
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This international text is aimed at being the textbook of choice for three important sets of
readers:
● Students studying strategy and/or marketing (probably in their final un...
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Strategic Management_A Competitive Advantage Approach_Concepts and Cases [Fred R. David,_Forest R. David]
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this textbook is trusted across five continents to provide managers the latest skills and con-
cepts needed to effectively formulate and efficiently implement a strategic plan—...